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What is a brandbook and why companies need one?

What is brandbook? A brandbook is a document with a detailed description of the brand: from the company’s philosophy to the way different versions of the logo are arranged. Such document is necessary for any company – it is a kind of guide, which will help employees and contractors to comply with the policy of […]

Why Empowering Businesses with a Strong Digital Strategy is Critical for Success

As the world becomes increasingly digital, having a strong online presence has become critical for the success of small and mid-sized businesses. In today’s fast-paced business environment, having a strong online presence can help businesses reach a larger audience, increase their brand visibility, and ultimately drive more sales.   Reaching a wider audience One of […]